This year Digital Dreammakers pitched in to help with the Addy awards held at the Westin Hotel in downtown Virginia Beach. This years design was created by Jon Abrahams, and was done around a theme of an outbreak of "The D.U.L. Virus". The D.U.L Virus was a Virus that would totally zap you of all creativity. You would like milk, square objects, and of course arial fonts if you contracted this disease.
Nearly half of our staff was involved in this production, as well as a number of other talented individuals from O'Brien et al advertising and other groups. Complete with live actors embedded in the audience, medical screenings, on-site paparazzi and news feeds, and realtime onsite editing and production. Planted actors in the line to get it were screen and found contagioius, and then thrown out making a great scene. During the dinners, planted actors at the tables would jump up screaming, and even a fake waiter was "taken out" by actors playing event security. (Though that part didnt go quite right...they actually did run into each other).
It was designed to entertain the attendees as well as recognize the winners in advertising creativity. And of course, it was complete with a happy ending with the D.U.L. Virus being cured by the medical staff. We were happy to be a part of this great event, though keeping a straight face throughout the night was near impossible. Great job to Jon in coming up with a totally unique concept and putting it all together, and great job to everyone who worked hard on this event.
Below images were taken by Fareine Suarez and Sandy Rodriguez
Entrance into venue- The Quarantined Zone
Screening for the D.U.L. VIrus
Uh-oh- he's infected!
Our WADD News Anchor announcing the clay art winners
"Kleerly Diagnosed" Pre-Event storyline release explaining the virus.
